{"id":1843,"date":"2026-05-18T11:55:28","date_gmt":"2026-05-18T11:55:28","guid":{"rendered":"https:\/\/ybedigital.co.za\/?page_id=1843"},"modified":"2026-06-24T16:48:00","modified_gmt":"2026-06-24T16:48:00","slug":"buco-x-soccer-laduma","status":"publish","type":"page","link":"https:\/\/ybedigital.co.za\/?page_id=1843","title":{"rendered":"BUCO X Soccer Laduma: Integrated Marketing Campaign"},"content":{"rendered":"\t\t
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\"It's more than just hardware. It's about building communities.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OVERVIEW<\/strong><\/p>

Print | Digital | On-site Activations<\/strong><\/p>

A national integrated campaign that combined the power of soccer culture, community and retail to drive brand awareness, foot traffic and sales for BUCO in key markets across South Africa.<\/p>

  • Jane Furse, Limpopo<\/li>
  • Komatipoort, Mpumalanga<\/li>
  • Mafikeng, North West<\/li>
  • Nyanga, Cape Town<\/li>
  • Rustenburg, North West<\/li>
  • Shayandima, Limpopo<\/li>
  • White River, Mpumalanga<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAWARENESS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tPrint ads in Soccer Laduma built awareness and promoted activations.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEXPERIENCE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tDigital platforms amplified messaging, ran competitions and drove interest.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tENGAGEMENT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tOn-site activations created memorable brand experiences in each community.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONVERSION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tIn-store promotions and offers drove purchases and immediate sales.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRETENTION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tLead data captured for CRM and ongoing customer engagement.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CAMPAIGN OBJECTIVES<\/strong><\/p>

    • Drive brand awareness in underserved and high-growth regions<\/li>
    • Increase in-store traffic and promotional uptake<\/li>
    • Leverage soccer culture to connect with local communities<\/li>
    • Generate leads and grow BUCO’s customer database<\/li>
    • Position BUCO as a trusted, community-first brand<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      CAMPAIGN AT A GLANCE<\/strong><\/p>

      • Multi-channel Campaign: Print | Digital | On-site<\/li>
      • 7 activations across South Africa<\/li>
      • Travelling with football legend, Steve Lekoelea, to drive engagement through his popularity and connection in local communities<\/li>
      • Leads captured for future marketing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        CAMPAIGN EXECUTION<\/strong><\/p>

        Planning & Strategy<\/strong><\/p>

        • Managed objectives, messaging, timelines, budgets and integrated channel plan<\/li><\/ul>

          Talent Management<\/strong><\/p>

          • Managed logistics and schedule for Steve Lekoelea across all locations to maximise impact<\/li><\/ul>

            Media & Digital Management<\/strong><\/p>

            • Secured print placements in Soccer Laduma and co-ordinated digital rollout across platforms<\/li><\/ul>

              Event & Logistics Management<\/strong><\/p>

              • Planned and executed all activations end-to-end; travel accommodation and transport<\/li><\/ul>

                Community Management<\/strong><\/p>

                • Designed soccer-themed activities, competitions, meet & greet and giveaways to drive participation<\/li><\/ul>

                  Lead Generation<\/strong><\/p>

                  • Captured leads through competitions and sign-ups to grow the customer database<\/li><\/ul>

                    Monitoring & Reporting<\/strong><\/p>

                    • Tracked performance, captured insights and reported on results and recommendations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      KEY RESULTS<\/strong><\/p>

                      • High footfall across all 7 activation locations<\/li>
                      • Strong community engagement and brand visibility<\/li>
                      • Positive brand association and loyalty built in local markets<\/li>
                      • Influence of Steve Lekoelea drove authentic connection and crowds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                        KEY SUCCESS FACTORS<\/strong><\/p>

                        • Powerful integration of print, digital and on-the-ground activations<\/li>
                        • Localised execution tailored to community needs<\/li>
                        • Clear call-to-action linking media to in-store offers and events<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                          “It’s more than just hardware. It’s about building communities.” OVERVIEW Print | Digital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1843","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1843"}],"version-history":[{"count":0,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1843\/revisions"}],"wp:attachment":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}