{"id":1943,"date":"2026-05-20T07:30:06","date_gmt":"2026-05-20T07:30:06","guid":{"rendered":"https:\/\/ybedigital.co.za\/?page_id=1943"},"modified":"2026-06-24T16:48:41","modified_gmt":"2026-06-24T16:48:41","slug":"sanlam","status":"publish","type":"page","link":"https:\/\/ybedigital.co.za\/?page_id=1943","title":{"rendered":"Sanlam: Events &amp; Exhibitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1943\" class=\"elementor elementor-1943\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b724fb e-con e-atomic-element e-flexbox-base \" data-id=\"7b724fb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b724fb\">\n    \t\t\t<h2 data-interaction-id=\"81ada2a\" class=\"e-heading-base\">Building Brand Awareness, Advisor Engagement &amp; Lead Conversion Through Experiential Marketing<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3482556 e-flex e-con-boxed e-con e-parent\" data-id=\"3482556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd16930 e-con-full e-flex e-con e-child\" data-id=\"fd16930\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b237a33 elementor-widget elementor-widget-text-editor\" data-id=\"b237a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>OVERVIEW<\/strong><\/p><p>Allan Young managed the end-to-end coordination, planning, design and execution of strategic exhibitions and events for Sanlam to increase brand visibility, strengthen relationships with financial advisors and convert high-volume event traffic into qualified customer leads.<\/p><p>The project portfolio included both consumer-focused exhibitions and industry conferences, requiring tailored engagement strategies, audience segmentation, custom stand design, supplier coordination and post-event ROI analysis.<\/p><p>The exhibitions formed part of a broader brand and customer acquisition strategy aimed at positioning Sanlam as a trusted financial partner across different life stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98f2bde e-con-full e-flex e-con e-child\" data-id=\"98f2bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d214e6d elementor-widget elementor-widget-text-editor\" data-id=\"d214e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRIMARY BUSINESS OBJECTIVES<\/strong><\/p><ul><li>Drive customer engagement and lead generation<\/li><li>Strengthen relationships with financial advisors and industry stakeholders<\/li><li>Position Sanlam as a trusted financial services provider<\/li><li>Improve conversion opportunities through experiential marketing<\/li><li>Deliver measurable ROI through event participation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1605d2d e-con-full e-flex e-con e-child\" data-id=\"1605d2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c88925e elementor-widget elementor-widget-text-editor\" data-id=\"c88925e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>MARKETING OBJECTIVES<\/strong><\/p><ul><li>Increase national brand visibility in high-footfall environments<\/li><li>Create memorable and visually impactful brand experiences<\/li><li>Increase dwell time and interaction quality<\/li><li>Develop audience-specific messaging for each event environment<\/li><li>Encourage meaningful conversations rather than transactional selling<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c797ea e-flex e-con-boxed e-con e-parent\" data-id=\"4c797ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c65e24d e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"c65e24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"208003661\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2080036611\" data-tab-title-id=\"e-n-tab-title-2080036611\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2080036611\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tWOMEN'S SHOW\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2080036612\" data-tab-title-id=\"e-n-tab-title-2080036612\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2080036612\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPSG CONFERENCE\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2080036613\" data-tab-title-id=\"e-n-tab-title-2080036613\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2080036613\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tWEDDING EXPO &amp; SHOWS\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2080036614\" data-tab-title-id=\"e-n-tab-title-2080036614\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2080036614\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBABA INDABA\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2080036611\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2080036611\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-1e87f1c e-con-full e-flex e-con e-child\" data-id=\"1e87f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b055f96 e-con-full e-flex e-con e-child\" data-id=\"b055f96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8828072 elementor-widget elementor-widget-text-editor\" data-id=\"8828072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience<\/strong><br \/>Female professionals, mothers, decision-makers and lifestyle consumers.<\/p><p><strong>Estimated Attendance<\/strong><br \/>10,000 \u2013 50,000+ attendees (multi-day lifestyle exhibition)<\/p><p><strong>Strategic Focus<\/strong><\/p><p>Positioned financial independence, security and future planning through empowerment-led messaging designed specifically for women.<\/p><p><strong>Execution Highlights<\/strong><\/p><ul><li>Developed an environment focused on comfort, conversation and interaction<\/li><li>Incorporated visual storytelling elements to increase dwell time<\/li><li>Managed production and installation of branded stand elements<\/li><li>Coordinated supplier delivery schedules and setup logistics<\/li><\/ul><p><strong>Designed premium custom exhibition stands using:<\/strong><\/p><ul><li>Printed vinyl graphics<\/li><li>MDF structures<\/li><li>Integrated LCD\/plasma screens<\/li><li>Lounge-style seating areas<\/li><\/ul><p><strong>Outocomes<\/strong><\/p><ul><li>Increased brand visibility within a highly competitive exhibition environment<\/li><li>Improved engagement quality through interactive and conversational stand experiences<\/li><li>Successfully attracted large volumes of foot traffic while maintaining premium brand presentation<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557310a e-con-full e-flex e-con e-child\" data-id=\"557310a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73daec0 e-grid e-con-full e-con e-child\" data-id=\"73daec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5291ce4 elementor-widget elementor-widget-image\" data-id=\"5291ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-1024x683.png\" class=\"attachment-large size-large wp-image-2377\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-1.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdca38e elementor-widget elementor-widget-image\" data-id=\"fdca38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-1024x683.png\" class=\"attachment-large size-large wp-image-2378\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Womens-Show-2.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2080036612\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2080036612\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-4529a7d e-con-full e-flex e-con e-child\" data-id=\"4529a7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e952e46 e-con-full e-flex e-con e-child\" data-id=\"e952e46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d471537 elementor-widget elementor-widget-text-editor\" data-id=\"d471537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience<\/strong><br \/>Financial advisors, industry professionals, stakeholders and business partners.<\/p><p><strong>Estimated Attendance<\/strong><br \/>1,000 \u2013 3,000+ industry professionals<\/p><p><strong>Strategic Focus<\/strong><br \/>Strengthen advisor relationships and create a professional environment that reinforced trust, expertise and product credibility.<\/p><p><strong>Execution Highlights<\/strong><\/p><ul><li>Designed a premium stand environment aligned to corporate positioning<\/li><li>Managed AV integration and presentation support<\/li><li>Coordinated supplier communication and technical installation<\/li><li>Ensured operational efficiency throughout setup and event execution<\/li><li>Installed a Nintendo Wii setup so that visitors to the stand could play golf while talking business (Golf at Sun City was a key attraction and engagement point for exhibition visitors)<\/li><\/ul><p><strong>Co-ordinated A Structured Exhibition Layout Featuring:<\/strong><\/p><ul><li>Meeting zones<\/li><li>Plasma screens<\/li><li>Raised flooring<\/li><li>Lockable storage areas<\/li><li>Branded graphic lightbox displays<\/li><\/ul><p><strong>Outcomes<\/strong><\/p><ul><li>Strengthened advisor engagement and relationship-building opportunities<\/li><li>Reinforced Sanlam\u2019s professional brand presence within the financial sector<\/li><li>Supported advisor interaction and product awareness initiatives<\/li><li>Highest historical turnout at stand<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3d70f7 e-con-full e-flex e-con e-child\" data-id=\"a3d70f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8177de1 e-grid e-con-full e-con e-child\" data-id=\"8177de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b5c68 elementor-widget elementor-widget-image\" data-id=\"14b5c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-1024x683.png\" class=\"attachment-large size-large wp-image-2364\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-1.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74cc3b elementor-widget elementor-widget-image\" data-id=\"e74cc3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-1024x683.png\" class=\"attachment-large size-large wp-image-2365\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/PSG-2.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2080036613\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2080036613\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-5cb390a e-con-full e-flex e-con e-child\" data-id=\"5cb390a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a01102c e-grid e-con-boxed e-con e-child\" data-id=\"a01102c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95ec010 elementor-widget elementor-widget-text-editor\" data-id=\"95ec010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience<\/strong><br \/>Engaged couples, newlyweds, young professionals and future planners.<\/p><p><strong>Estimated Attendance<\/strong><br \/>5,000 \u2013 15,000+ attendees per event<\/p><p><strong>Strategic Focus<\/strong><br \/>These event provided an opportunity to position financial planning as an essential part of starting a life together. Messaging focused on long-term security, future planning, life cover, savings and investment products.<\/p><p><strong>Execution Highlights<\/strong><\/p><ul><li>Developed a welcoming and approachable exhibition environment<\/li><li>Designed an open-plan stand layout to encourage walk-in engagement<\/li><li>Integrated brand messaging around future planning and stability<\/li><li>Created a consultation-friendly space to support lead capture conversations<\/li><li>Ensured visual consistency through branded graphics and premium finishes<\/li><\/ul><p><strong>Outcomes<\/strong><\/p><ul><li>Increased engagement with young professionals entering major life stages<\/li><li>Generated high-quality consumer leads through direct interaction<\/li><li>Strengthened brand relevance within lifestyle-focused environments<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f8739 e-grid e-con-full e-con e-child\" data-id=\"a4f8739\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb46537 elementor-widget elementor-widget-image\" data-id=\"bb46537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-1024x683.png\" class=\"attachment-large size-large wp-image-2388\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-1.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546bcce elementor-widget elementor-widget-image\" data-id=\"546bcce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-1024x683.png\" class=\"attachment-large size-large wp-image-2389\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2-600x400.png 600w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Wedding-Show-2.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2080036614\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2080036614\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-dc7fb25 e-flex e-con-boxed e-con e-child\" data-id=\"dc7fb25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c1d076 e-con-full e-flex e-con e-child\" data-id=\"3c1d076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522c114 elementor-widget elementor-widget-text-editor\" data-id=\"522c114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience<\/strong><br \/>Expecting parents, young families, caregivers, and household decision-makers.<\/p><p><strong>Estimated Attendance<\/strong><br \/>5,000 \u2013 25,000 attendees depending on city and scale<\/p><p><strong>Strategic Focus<\/strong><br \/>Positioned long-term financial planning around family protection, education planning, and future security.<\/p><p><strong>Execution Highlights<\/strong><\/p><ul><li>Created a family-friendly and approachable exhibition environment<\/li><li>Developed emotionally driven messaging focused on protecting loved ones<\/li><li>Designed interactive engagement touchpoints to encourage consultation opportunities<\/li><li>Co-ordinated event logistics, staffing, setup, and visitor engagement processes<\/li><\/ul><p><strong>Outcomes<\/strong><\/p><ul><li>Increased engagement with family-focused consumer audiences<\/li><li>Generated awareness around long-term financial planning products<\/li><li>Successfully converted emotional brand messaging into lead generation opportunities<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da2b0a4 e-con-full e-flex e-con e-child\" data-id=\"da2b0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4302a98 elementor-widget elementor-widget-image\" data-id=\"4302a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1.png\" class=\"attachment-full size-full wp-image-2407\" alt=\"\" srcset=\"https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1.png 1800w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1-300x200.png 300w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1-1024x683.png 1024w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1-768x512.png 768w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1-1536x1024.png 1536w, https:\/\/ybedigital.co.za\/wp-content\/uploads\/2026\/06\/Baba-Indaba-1-600x400.png 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01f10ae e-con-full e-flex e-con e-parent\" data-id=\"01f10ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92466f0 elementor-widget elementor-widget-n-accordion\" data-id=\"92466f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1530\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1530\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> PROJECT MANAGEMENT APPROACH <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1530\" class=\"elementor-element elementor-element-f9c6652 e-con-full e-flex e-con e-child\" data-id=\"f9c6652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cce26e7 elementor-widget elementor-widget-text-editor\" data-id=\"cce26e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Event Analysis &amp; Participation Planning<\/strong><\/p><p>Each event underwent strategic evaluation before participation approval<\/p><p><strong>Assessment Criteria<\/strong><\/p><ul><li>Audience relevance and demographic alignment<\/li><li>Estimated footfall and engagement potential<\/li><li>Competitor participation and share-of-voice opportunities<\/li><li>Cost versus lead generation potential<\/li><li>Brand alignment with event themes<\/li><\/ul><p><strong>Planning Activities<\/strong><\/p><ul><li>Development of event objectives and KPIs<\/li><li>Creation of engagement and lead generation strategies<\/li><li>Staff coordination and briefing<\/li><li>Timeline development and operational planning<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1531\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1531\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> STAND DESIGN &amp; BRAND EXPERIENCES <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1531\" class=\"elementor-element elementor-element-c1964f9 e-con-full e-flex e-con e-child\" data-id=\"c1964f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f37eda elementor-widget elementor-widget-text-editor\" data-id=\"9f37eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Custom exhibition stands were designed to translate the Sanlam brand into immersive physical experiences that increased visibility, encouraged interaction and supported customer conversion.<\/p><p><strong>Key Design Considerations<\/strong><\/p><ul><li>Visitor flow and accessibility<\/li><li>Visibility within crowded exhibition spaces<\/li><li>Engagement zones for conversations and consultations<\/li><li>Technology integration for visual storytelling<\/li><li>Brand consistency across all touchpoints<\/li><li>Functionality for staff and advisors<\/li><\/ul><p><strong>Design Features Included<\/strong><\/p><ul><li>Modular MDF structures<\/li><li>Branded vinyl graphics<\/li><li>Plasma\/LCD screens<\/li><li>Graphic lightboxes<\/li><li>Raised flooring<\/li><li>Lounge and consultation areas<\/li><li>Lockable storage solutions<\/li><li>Premium finishes including metallic branding and glass applications<\/li><\/ul><p>The stand environments were designed to increase dwell time while balancing functionality and strongvisual impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1532\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1532\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SUPPLIER &amp; STAKEHOLDER MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1532\" class=\"elementor-element elementor-element-6b3136c e-con-full e-flex e-con e-child\" data-id=\"6b3136c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379a2f4 elementor-widget elementor-widget-text-editor\" data-id=\"379a2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Managed relationships with multiple suppliers and stakeholders to ensure smooth delivery across all events.<\/p><p><strong>Managed Suppliers Included:<\/strong><\/p><ul><li>Exhibition stand builders<\/li><li>Print and branding suppliers<\/li><li>AV and technical providers<\/li><li>Logistics and transport partners<\/li><li>Venue coordinators<\/li><\/ul><p><strong>Responsibilities<\/strong><\/p><ul><li>Supplier sourcing and negotiation<\/li><li>Cost comparisons and procurement<\/li><li>Production oversight and quality control<\/li><li>Delivery scheduling and installation coordination<\/li><li>On-site troubleshooting and operational management<\/li><\/ul><p>Strong stakeholder management ensured projects were delivered on time, within budget, and alignedto brand standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1533\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1533\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> ENGAGEMENT &amp; LEAD GENERATION STRATEGY <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1533\" class=\"elementor-element elementor-element-4c88c29 e-flex e-con-boxed e-con e-child\" data-id=\"4c88c29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2e92a elementor-widget elementor-widget-text-editor\" data-id=\"fc2e92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The event strategy focused on creating meaningful engagement opportunities rather than traditional hard-selling approaches.<\/p><p><strong>Engagement Tactics<\/strong><\/p><ul><li>Conversation-led interactions<\/li><li>Advisor consultations<\/li><li>Interactive content and displays<\/li><li>Lifestyle-focused messaging<\/li><li>Emotionally driven storytelling<\/li><li>Open-plan stand environments<\/li><\/ul><p><strong>Lead Generation Methods<\/strong><\/p><ul><li>Visitor engagement tracking<\/li><li>Advisor follow-up opportunities<\/li><li>Consultation sign-ups<\/li><li>Competition and activation mechanics<\/li><li>Structured lead capture processes<\/li><\/ul><p>The approach helped convert high volumes of foot traffic into qualified opportunities for further sales engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1534\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1534\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> ON-SITE EVENT EXECUTION <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1534\" class=\"elementor-element elementor-element-ee05f57 e-flex e-con-boxed e-con e-child\" data-id=\"ee05f57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c74d1b3 elementor-widget elementor-widget-text-editor\" data-id=\"c74d1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oversaw full operational execution during exhibition build, launch and live event periods.<\/p><p><strong>Responsibilities Included<\/strong><\/p><ul><li>Setup and breakdown coordination<\/li><li>Supplier and contractor management<\/li><li>Staff coordination and support<\/li><li>Visitor experience management<\/li><li>Brand consistency checks<\/li><li>Issue resolution and operational troubleshooting<\/li><\/ul><p>The ability to manage both strategic planning and live operational delivery ensured seamless executionacross multiple event environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1535\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1535\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> BUDGET &amp; COST MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1535\" class=\"elementor-element elementor-element-0515764 e-flex e-con-boxed e-con e-child\" data-id=\"0515764\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c8bfb elementor-widget elementor-widget-text-editor\" data-id=\"92c8bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Managed exhibition and event budgets across multiple simultaneous projects.<\/p><p><strong>Key Responsibilities<\/strong><\/p><ul><li>Budget allocation and cost tracking<\/li><li>Supplier quotation analysis<\/li><li>Spend optimisation without compromising brand quality<\/li><li>Modular stand reusability planning<\/li><li>ROI-focused decision making<\/li><\/ul><p>Cost efficiencies were achieved through strategic supplier negotiations and careful management ofproduction resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1536\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1536\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> POST-EVENT ROI ANALYSIS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1536\" class=\"elementor-element elementor-element-4faa525 e-flex e-con-boxed e-con e-child\" data-id=\"4faa525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f4ad1 elementor-widget elementor-widget-text-editor\" data-id=\"a6f4ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conducted post-event analysis to evaluate campaign effectiveness and inform future event strategies.<\/p><p><strong>Metrics Tracked<\/strong><\/p><ul><li>Footfall and engagement levels<\/li><li>Lead volumes and lead quality<\/li><li>Advisor interaction rates<\/li><li>Cost-per-lead performance<\/li><li>Audience response and engagement feedback<\/li><li>Overall event ROI<\/li><\/ul><p><strong>Strategic Learnings<\/strong><\/p><ul><li>Identified high-performing event environments<\/li><li>Refined messaging for future exhibitions<\/li><li>Improved lead qualification processes<\/li><li>Enhanced stand layouts based on visitor behaviour patterns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc6bd2c e-flex e-con-boxed e-con e-parent\" data-id=\"fc6bd2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4801d30 elementor-widget elementor-widget-text-editor\" data-id=\"4801d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>RESULTS &amp; IMPACT<\/strong><\/p><p><strong>Key Outcomes<\/strong><\/p><ul><li>Activated campaigns across events attracting between<br \/>5,000 and 50,000+ attendees<\/li><li>Converted high-volume foot traffic into qualified sales and advisor opportunities<\/li><li>Increased brand visibility within both consumer and professional environments<\/li><li>Strengthened financial advisor engagement and relationship-building initiatives<\/li><li>Improved event ROI through strategic budget management and lead optimisation<\/li><li>Delivered premium brand experiences aligned to Sanlam\u2019s market positioning<\/li><\/ul><p><strong>Business Impact<\/strong><br \/>The exhibition strategy successfully combined experiential marketing, lead generation and relationship-building to support broader business growth objectives while strengthening Sanlam\u2019s presence in highly competitive event environments.<\/p><p><strong>Core Skills Demonstrated<\/strong><\/p><p>Event Strategy | Exhibition Design | Experiential Marketing | Lead Generation | Supplier Management | Budget Management | Stakeholder Engagement | Brand Experience | Operations Management | ROI Analysis | Project Coordination<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building Brand Awareness, Advisor Engagement &amp; Lead Conversion Through Experiential Marketing OVERVIEW Allan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1943","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1943"}],"version-history":[{"count":0,"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1943\/revisions"}],"wp:attachment":[{"href":"https:\/\/ybedigital.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}