marketing that turns traffic into turnover

Y Be Digital gives businesses the strategy, content and campaigns usually reserved for big brands. I’m Allan Y. I’ve built strategy, content and campaigns for Concentrix, Sanlam, Microsoft and other brands who’d rather stand out than blend in.

Every channel that matters. One plan that makes them work together.

Most small businesses don’t have a traffic problem, they have a conversion problem. We connect strategy, ads, search, content and follow-up into one system that’s built to sell. 

Growth strategy & positioning

A 90-day roadmap built around your numbers — margins, capacity and sales cycle — not vanity metrics. You'll know exactly what we're doing, why and what it should return. Before a single rand is spent, we work out who actually buys from you, why they choose you and which channel deserves your budget first.

Paid campaigns that convert

Campaigns that put you in front of people already looking for what you sell, and stop wasting budget on the ones who aren't. Every ad points at a page designed to close.

Content that earns attention

Scroll-stopping content that sounds like you — planned, produced and posted so you never have to think 'what do I post today?'. Content that earns attention. Short-form video, captions, email and blogs written in your voice. Built to be saved, shared and screenshot.

Reporting you'll actually want to read

A monthly report in plain English: what we did, what it returned, what's next. One page. Spend, leads, cost per lead and revenue. No dashboards you need a degree to decode.

HOW I WORK​

The way a brief becomes strategy and strategy becomes something people actually notice.

WHAT I DO

Strategy, content and campaigns, built to hold up across every channel that matters.

EXPERIENCE & EDUCATION​

The roles, agencies and training that shaped how the strategy gets made.

PORTFOLIO HIGHLIGHTS​

Selected work for Sanlam, Essilor, Concentrix and others, in more depth.

Let's build something worth talking about.