An event on the brink of cancellation. A funding gap with no headline sponsor and the clock running down. I secured the sponsor, built the supporting portfolio and turned one sponsorship into a 66:1 return.
ZANDO X YOU MAGAZINE Read More »
INTEGRATED MARKETING
A five-year overview of the recruitment marketing programme across the UK, South Africa and India built to fill volume and professional hiring pipelines while cutting agency dependency to near zero.
WEBHELP | CONCENTRIX Read More »
Building brand awareness, advisor engagement and lead conversion through experiential marketing, end-to-end coordination, design and execution of strategic exhibitions across South Africa’s biggest consumer and industry events.
A Cape Town shopping centre needed to shed an outdated brand perception, reach a broader audience and turn rising foot traffic into real sales. Nine months of activations, digital overhaul and data-driven decisions changed the story.
A dual-function role for one of the world’s leading ophthalmic lens manufacturers — running national brand campaigns across South Africa’s optical retail market, while owning the pricing and margin infrastructure behind them.
More than hardware — building communities. A national campaign that used soccer culture, local pride and a football legend to turn print and digital reach into real foot traffic across seven South African towns.
BUCO X SOCCER LADUMA Read More »