Leading the end-to-end migration of three industry news platforms from Drupal to WordPress; modernising the experience, protecting search rankings and handing editorial teams a system they could actually run.
DIGITAL PROJECTS
Personal finance, real people. Rebuilding a South African lender’s marketing communications from hand-coded, one-size-fits-all emails into a segmented, multi-channel system built to scale without losing the personal touch.
A dual-function role for one of the world’s leading ophthalmic lens manufacturers — running national brand campaigns across South Africa’s optical retail market, while owning the pricing and margin infrastructure behind them.