EXPERIENCE & EDUCATION

EXPERIENCE

2025 - 2026

KYNDRYL: Digital Marketing Co-Ordinator - Global

  • Developed marketing content and campaign messaging aligned to different stages of the recruitment funnel, improving engagement and application conversion rates
  • Managed multiple career page setup and updates including copy updates and image selection
  • Designed and executed a centralised, globally scalable LinkedIn campaign across 30+ countries
  • Managed global social media marketing initiatives supporting LinkedIn-focused campaigns designed to increase brand visibility, engagement and talent acquisition outcomes across multiple markets
  • Supported campaign planning and execution including audience targeting, messaging alignment and creative optimisation to improve engagement with priority professional audiences
  • Analysed campaign performance metrics and produce campaign reporting and insights to guide optimisation and future campaign planning
  • Collaborated with global marketing teams and external vendors to ensure campaign messaging, creative assets and targeting strategies align with regional audience segments
  • Co-ordinated the rollout of marketing toolkits, playbooks and messaging frameworks across focal countries, ensuring local campaign relevance while maintaining global brand consistency
  • Developed and maintained a centralised marketing asset library to support scalable campaign execution and consistent brand messaging across markets

2024 - 2025

MICROSOFT: Content Creation Lead - EMEA

  • Led the creative and social components of LinkedIn marketing campaigns across EMEA, supporting employer brand visibility and talent attraction initiatives
  • Developed LinkedIn content calendars aligned to campaign objectives, target audience personas and regional hiring priorities
  • Produced campaign performance reports analysing engagement, reach and audience interaction trends, translating insights into recommendations for improved campaign effectiveness
  • Created social-first assets including video content, storytelling posts and visual campaigns designed to optimise engagement and campaign reach
  • Collaborated with global marketing teams to ensure consistent campaign messaging while adapting creative strategies for regional markets
  • Supported ongoing creative testing and campaign optimisation by analysing performance data and refining messaging approaches across LinkedIn and social channels

2021 - 2024

WEBHELP | CONCENTRIX: MARKETING MANAGER - UK, SOUTH AFRICA & INDIA

  • Led marketing strategy across South Africa, the UK, India across all six segments (three countries × two hiring tiers) delivering significant scale, quality and direct-sourcing outcomes to support large-scale hiring programmes
  • Supported setup and transition of team in Mexico and USA
  • Designed and implemented digital demand generation strategies to attract qualified candidate pipelines through social media and digital marketing channels
  • Monitored digital campaign performance and conducted campaign performance analysis to identify optimisation opportunities and improve channel efficiency
  • Collaborated with recruitment leadership and marketing stakeholders to enhance candidate journey experience and marketing funnel performance
  • Developed employer brand content including social media campaigns, short videos and digital marketing assets

2019 - 2021

Webhelp: Senior Marketing Specialist - UK, SOUTH AFRICA & INDIA

  • Managed marketing campaigns across South Africa, the UK and India, supporting talent acquisition and employer branding initiatives
  • Developed targeted digital marketing assets designed to engage priority candidate audiences across social platforms including LinkedIn
  • Analysed platform performance metrics and audience engagement data to optimise content strategy and improve campaign effectiveness
  • Evaluated sourcing platforms and marketing channels to identify high-performing audience segments and campaign opportunities

2018 - 2019

Webhelp: Marketing Specialist - South Africa

  • Supported execution of marketing campaigns across social media platforms including LinkedIn and Facebook, increasing engagement with potential candidates
  • Designed digital marketing collateral and job adverts tailored to specific audience segments and campaign objectives
  • Monitored audience engagement and platform analytics to support continuous improvement of campaign performance and reach
  • Created and grew Facebook page to over 20k followers

2017 - 2018

Kenilworth Centre: Marketing Manager

  • Developed and implemented the Centre’s integrated marketing strategy, ensuring alignment with business objectives, brand positioning and revenue targets
  • Managed all marketing functions including campaign planning, promotions, public relations, digital marketing, events and stakeholder communications
  • Produced and distributed monthly performance reports, marketing analytics and tenant newsletters to support business decision-making and stakeholder engagement.
  • Managed the annual marketing budget, overseeing expenditure across campaigns, events, sponsorships, and promotional activities while ensuring maximum return on investment.
  • Secured and managed strategic sponsorship partnerships to enhance Centre activations, events and community engagement initiatives
  • Built and maintained strong relationships with tenants, suppliers, sponsors, and external stakeholders to support business growth and operational excellence.
  • Led and managed a team of Guest Relations Officers, including performance management, training, scheduling and shift roster coordination
  • Acted as the Centre’s media spokesperson and liaison, conducting radio, television, print and telephonic interviews to strengthen brand awareness and public engagement
  • Developed and executed footfall-driving campaigns that consistently met and exceeded monthly visitor traffic targets
  • Managed the sales and leasing of exhibition and promotional spaces, consistently surpassing revenue targets through strategic sales initiatives and relationship management
  • Coordinated on-site events, activations and promotional campaigns that enhanced customer experience, increased foot traffic and generated additional revenue opportunities
  • Monitored campaign performance and market trends, using data-driven insights to optimise marketing effectiveness and business outcomes

2015 - 2017

Essilor: Marketing Manager

  • Executed national promotional campaigns designed to strengthen brand awareness and drive product engagement across optical retail channels
  • Developed marketing collateral — from in-store materials to digital assets — ensuring consistent alignment with campaign messaging and Essilor’s global brand framework
  • Managed the full pricing lifecycle: calculating product margins, monitoring profit and loss, updating price lists and administering import duties and tariffs
  • Maintained accuracy across medical aid tariff schedules and supported product launch pricing strategy in coordination with sales and finance teams
  • Designed and delivered campaign tracking and performance reporting frameworks that translated marketing activity into actionable business insights that supported leadership decision-making with clear metrics on reach, engagement and ROI
  • Collaborated across internal teams to support retail marketing initiatives and new product launches — co-ordinating promotional assets, pricing materials and point-of-sale tools to ensure seamless market entry and trade activation

2015

Finchoice: Marketing Planner

  • Supported direct marketing campaigns including SMS, phone and digital outreach initiatives designed to generate customer engagement and leads.
  • Conducted market and competitor research to inform marketing campaign planning
  • Contributed to digital transformation initiatives including website redesign and digital platform improvements

2014 - 2015

Soccer Laduma (Media24): Marketing Manager

  • Developed and implemented the marketing strategy for South Africa’s leading soccer publication to increase audience engagement and brand visibility.
  • Led the end-to-end execution of a national integrated campaigns for BUCO, Grants and Three Ships Whisky, combining print, digital and experiential activations to drive brand awareness and community engagement

2013 - 2014

Spintelligent | Clarion: Marketing Manager

  • Developed marketing strategies and B2B sales tools supporting industry events and conferences
  • Built strategic media partnerships to increase campaign reach and industry visibility
  • Led the end-to-end digital project management of three high-traffic, content-rich industry publications through a full CMS migration
  • Conducted a full audit of both platforms including content structures, categories, tagging systems, custom Drupal functionalities and dependencies, SEO performance (rankings, backlinks, metadata), user roles and editorial workflows
  • Introduced UX/UI and front-end improvements for more modern, mobile-first design approach, content discoverability and navigation
  • Balanced editorial readability with commercial placements (ads, sponsored content)
  • Established clear KPIs around traffic retention, performance and usability
  • Led the RFP process covering evaluation of agencies on CMS migration expertise and publishing experience, assessment of technical capabilities, SEO understanding and scalability
  • Selected and onboarded a partner aligned with both strategic and technical needs

2011 - 2013

Media24 Weekly Magazines: Business Development Manager

  • Led B2B and B2C marketing initiatives across multiple publications including Huisgenoot, YOU, Drum, Finweek, Landbouweekblad, SA Hunter/Jagter, Farming SA
  • Managed marketing campaigns, distribution strategies and audience engagement initiatives designed to increase circulation and advertising revenue
  • Delivered marketing activations and partnership campaigns for major brands including Zando, Nissan and Telkom

2005 - 2011

Cape Peninsula University of Technology: Lecturer

  • Lectured Public Relations, Communication Science, Media Studies and Journalism, developing course material and training students in communication strategy and media practice

2010

VARSITY COLLEGE: Lecturer

  • Lectured Public Relations, Media and Journalism, Photography and Work Integrated Learning

2009 - 2010

Médecins Sans Frontières (Doctors Without Borders): Fundraising Team Leader

  • Managed fundraising teams, analysed campaign performance metrics and trained staff to improve outreach and engagement
  • Evaluated and selected venues for fundraising activities
  • Created pitch scripts based on community demographics and psychographics

2008 - 2009

Sanlam: Exhibitions and Promotions Co-Ordinator

  • Managed the end-to-end coordination, planning, design and execution of strategic exhibitions and events to increase brand visibility, strengthen relationships with financial advisors and convert high
    volume event traffic into qualified customer leads.
  • Designed custom exhibition stands for events to drive engagement at onsumer-focused exhibitions and industry conferences
  • Supported advisor interaction and product awareness initiatives
  • Tailored engagement strategies, audience segmentation, custom stand design, supplier coordination and post-event ROI analysis
  • Sourced high quality products at reduced rates leading to significant cost savings
  • Managed promotional stock and pricing
  • Created and managed an e-commerce platform for promotional gifts
  • Reduced promotional gift stock holding by 50% which increased cash flow

2003 - 2008

Whiplash Marketing: OWNER

  • Founded and managed a marketing and promotions company delivering campaigns for clients including University of Cape Town, Investec, Foschini, Luella, Donna Claire, Fashion Express and Johnnie Walker

2003 - 2008

Lange Public Relations | Lange 360: Account EXECUTIVE

  • Monitored media coverage and updated media lists
  • Confirmed venue bookings for events
  • Wrote press releases for Pam Golding Properties, BP, Cape Grace, Capricorn Business and Technology Park
  • Supported campaigns for Archers Aqua, Johnnie Walker, Guinness, Guinness ES, Captain Morgan, Levi Strauss, Bells and Johnnie Walker
  • Supported launch teams for Smirnoff Spin, iDJ and Archers Aqua

EDUCATION

BTech – Public Relations

Cape Peninsula University of Technology

National Diploma – Public Relations

Cape Technikon | Cape Peninsula University of Technology

Leadership Acceleration Programme

University of Stellenbosch Business School

IDM Award in Mobile Marketing

Institute of Direct & Digital Marketing (London)

ADDITIONAL COURSES & TRAINING

Accounting Fundamentals, Time Value of Money, Micro-Economics – Supply and Demand, Negotiation, Assertiveness, Conflict Management, Online Marketing Fundamentals (Google), Social Media for Business, Viral Marketing, Mobile App Development, Advanced Excel, Photoshop, Lightroom, Photography, Videography, Content Marketing and Blogging, Account Planning (Buying and Selling), Customer Conversations for Sales